Clever Anti-Child-Abuse Ad Aims to Help Kids Speak Out by Displaying a Message Only They Can See

A very clever new ad campaign created for the Spanish children's advocacy group, Aid to Children and Adolescents at Risk (ANAR), by Grey Spain uses lenticular printing, which allows different images to be shown on the same display, depending on the angle it is viewed from. For an adult who is taller than 4-foot-5, standing directly in front of the ad, sees a picture of a child with the message, "Sometimes, child abuse is only visible to the child suffering it." However, a child 4-foot-5 or shorter sees the same child but with bruises on his or her face. The message is also different: "If somebody hurts you, phone us and we'll help you." 

Not only is the use of lenticular technology clever, but also effective as a child is often accompanied by his or her abuser, which can make verbalizing the presence of abuse that much scarier.