Instagram has recently released a new video feature for their mobile app that lets uses upload up to 15 seconds worth of video and share with multiple social media outlets including Facebook and Twitter.
What is Instagram?
According to the Instagram site, "Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos".
This is a great vehicle for business owners and marketers to use in order to share pictures of products, locations, ideas, promotions and tips in order to build a reputation and let fans see products, new items and current promotions.
Why Instagram Video?
In additions to sharing pictures, video sharing has even more benefits for business owners:
- Video answering customers frequently asked questions and how to tips
- Demo on reviews, ease of use and installation of products
- Visual portfolio of work/products/before and after results
- Share specials, promotions and events by video
- Follow and invite friends to follow you on Instagram in order to grow a base
- Connect your Instagram account to Facebook and Twitter in order to Increase engagement
How to start?
Start by creating an account and download the mobile app on either the apple store http://instagram.com/
Additional Resources: http://www.socialmediaexaminer.com/how-to-use-instragram-video-for-marketing/
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