Ikea has launched a brilliantly creative low tech billboard in Sweden that fits three different messages onto one billboard, depending on which light bulb is lit; optimizing the space available. The billboard reads: “Do it like this billboard,” followed by “Make good use of your space” and “with small-space solutions from IKEA.”
Reference:
Fascinating Ikea Billboard Works Like Magic: TIME.com
http://business.time.com/2014/02/26/fascinating-ikea-billboard-works-like-magic/#ixzz2uUWnA7x0
Fascinating Ikea Billboard Works Like Magic: TIME.com
http://business.time.com/2014/02/26/fascinating-ikea-billboard-works-like-magic/#ixzz2uUWnA7x0
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