How A Stores Layout Leads You to Spend More

Ahhhhhh, the Holidays. Family, friends and that anxious feeling of feverishly trying to find perfect gifts for everyone on your list. But don't worry, here are some ways stores are trying to help you, while of course trying to get a little more $$$ out of you.

Have you even noticed how stores almost always put Holiday items by the door, well that's to get you to come in. Gift ideas like perfumes, accessories, shoes, calendars, mugs, or bath towels entice customers to come in and look around. In the back are pricier items like handbags and party clothes, and upstairs men clothes and home goods. All of these items are strategically placed to incite you to come in, spend as much possible time in the store and get you to buy. The more time you spend in the store is the more likely you are to pick up a few extra gifts.

And don't forget about the music. Music is essential to putting customers in the "Holiday Mood" and getting them to spend more.

Now think of your favorite store, how does their store layout make it more enticing for you to buy?

How Stores Lead You to Spend:
Displays, Music, Layout Make $98 Pillows, $8 Bracelets Look Like Must-Haves
http://online.wsj.com/article/SB10001424052748704679204575646722998802434.html?mod=wsj_share_twitter